The Global Market Place

  1. The cultural factors must U.S sports franchises overcome to increase popularity abroad? Why?

Sports are multi-faceted activities that include encompassing current competitions like the seasonal Olympics every year such as the Summer and Winter Olympic Games. Others may include other sporting activities such as basketball, skiing, football and other recreational competitions (Eitzen, 1999). The cultural practices in the United States have over the years affected the popularity of the nation’s sports capacity. The professional leagues of sport’s club are organized in sport franchise and the league has the role of overcoming the cultural practices.

Some of the cultural factors that the franchise must overcome include; ownership and management strength. These also include acquiring sponsors that can pay the athletes’ good salary and nature the talents of the youth. Most franchise had failed because poor financial management and embezzlements of management capital (Eitzen, 1999).

Secondly, another cultural factor that the franchise must overcome is poor foreign policy and poor mutual relationship with Middle East countries that made up the fallen USSR. America has even boycotted Olympic Games that were held in one the countries due to poor diplomatic relations.

The third cultural practice is the fun support. Most of the United States citizen has developed a culture supporting European football club and providing large fan base for such clubs and therefore the franchise have a huge task of changing the mind of the citizens to support the local clubs in nurturing talents and fund the clubs by proving the stadium entry fee the supports the club financially in management roles. After overcoming these cultural challenges and getting the necessary home support base, hence would find mind market internationally.

  1. How can franchises ensure their products are appropriate for international markets?

Some of the products of sport franchise include; teams, jersey uniforms, sports items like shirts and colors, logos and so on. One the ways of ensuring the product sells in the international market is by building a strong team with a passion of winning almost every trophy in a competition (Mac Cambridge, 1997). When the team is successful, the share of the club increases in the share market and the club can sell several of its products such as their jersey and other clubs right which are profitable both locally and professionally (Mac Cambridge, 1997).

Another method for sport franchise to make their products appropriate in the international market is by holding various tournaments in various countries and opening training academies that nature the young talents in various parts of the world. Through this act, the club undertakes marketing activities over the world and therefore finds newer market for its products (Mac Cambridge, 1997).

The franchise can make their products relevant to the international market by celebrity advertisement, for example, they can brand their products with one of their world famous athlete that has wide following to advertise for them their products. The product can therefore find global market for the sake of the celebrated individual.




  1. Should the governments project their industries by placing tariffs on imported products?

For the sake of protecting the local franchises, the government should impose tariffs on imported products. By so doing the imported products will be more expensive and hence leaving the local products for larger share of the market (Kitenga, 2010). This action as well supports the local franchises and prevents them from collapsing due to lack of ready market. Therefore to develop local franchise to successful level, the tariffs should be imposed on imported products.

















Eitzen, D. S. (1999). Fair and foul: Beyond the myths and paradoxes of sports. Lanham, Md: Rowman & Littlefield Publishers.

Kitenga, G. (2010). Introduction to tax law. Nairobi, Kenya: Law Africa Pub.

Mac Cambridge, M. (1997). The Frachise: A history of Sports illustrated magazine. New York: Hyperion.